Tag: magento web design

5 Reasons Why It’s Time to Go Responsive Web Design

If you’ve got a website for your business or organisation, you have to make sure it adapts well when you access the website on different devices. If your website isn’t looking good on your mobile or tablet device, it is more important than ever to revamp that website.

Responsive web design was all-the-craze in 2012, and ever since then it has become the norm for websites. More and more consumers are reaching for their mobile and tablet devices first to find out information about products and services.

If you’re needing some convincing, here’s some compelling reasons to go responsive:

1. Everyone is going mobile-first

Over 60% of online traffic is sourced from mobile devices, and this figure is only increasing. More than ever your website will become the first impression of potential customers. Optimising your website for mobile is paramount for easy navigation.

2. SEO loves responsive

As part of their criteria, search engine favours websites that are responsive. This makes sense because if your website is widely accessible, no doubt it will also be more relevant to the user. Organic search engine traffic is incredibly important for businesses, so improve that ranking by going responsive!

3. No device left unturned

The flexible nature of responsive means that your website will not only look great on desktop devices, but on everything else as well. It means all mobile and tablet devices will be able to enjoy their website experience, so your business earns a great impression on customers.

4. Reduce your website’s bounce rate

Users demand quick and easy access to the information they need. If you’re needing to pinch and zoom, tapping multiple times to access something or squinting to read information, it’s going to be frustrating. Having a website that fits perfectly with the screen is the best solution to keeping your visitors happy.

5. No need to redesign

If your desktop website is currently working for you, you won’t need to fix what’s not broken. A qualified web development agency can definitely take the code you’ve currently got and rejig it. Your site will then be able to work beautifully on different devices.

 

If you’re in need of a fully responsive website or any other web design or development work, EB Pearls are seasoned web specialists. We’re on the pulse of the modern web design scene. Contact us, and let’s get started on your project together!

 

6 Ways to Reduce your Website’s Bounce Rate

A bounce rate represents the percentage of single-page visitors to a website, according to Google Analytics. In other words, it shows the number of visitors who leave your website without visiting any other page other than the page that they landed on.

Unfortunately, high bounce rates are an indicator that either your website visitors aren’t looking for more content on your site. This may mean that you are not effectively targeting the right audience. In some cases, it could also indicate technical issues that are preventing users from accessing or viewing it correctly.

Whatever the case may be, maintaining a low bounce rate on your website is essential to the productivity of your business.

 

What is a good bounce rate?

The most important thing to be aware of is that you have to set realistic expectations for yourself. As every business domain has its own particular benchmarks, so will the bounce rate differ from one industry to another. Ultimately, you should be tracking bounce rate against your own historical performance and goals.

Here are the correspondent benchmark averages for website bounce rates:

  • Content website: 40-60%
  • Lead generation: 30-50%
  • Blogs: 70-98%
  • Retails sites: 20-40%
  • Service sites: 10-30%
  • Landing pages: 70-90%

If you want to lower the bounce rate for your website, you first need to understand why it is important and then identify the changes that you can make to reduce it as much as possible.

 

1.       Attract the right visitors

There are a number of ways you can go about achieving this.

  • Keywords are a very important part of this process. If you are looking to attract and engage a high number of visitors, you will have to choose the right keywords to match your content.
  • Create multiple landing pages that have unique content and keywords for every type of visitor that arrives on your page.
  • Maintain top rankings for your branded terms. Again, this is where keywords play an important role.
  • Write attractive, useful Meta Descriptions for search engine users. Once again, use the correct and relevant keywords to optimise.
  • Improve the targeting of your online advertising campaigns by choosing a relevant audience: location, age, marital status, income, interests, etc.

 

2.       Enhance website usability

Make it easier for your visitors to enjoy and understand the message your website is sending, by using proper text and organisation techniques which include: larger fonts, bulleted lists, white space, good colour contrast and large headlines.

You can also use well-organised and responsive layouts if you want your visitors to be able to quickly and easily navigate your website from all screens and browsers.

Get a personalised responsive website that is fully customised to your brand.

 

3.       Reduce the website’s load time

Did you know that 73% of mobile internet users say that they have encountered a website that was loading too slowly? From a more technical point of view, a 1 second delay in page response can result in a 7% reduction in conversions. As an example, if an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year!

Needless to say website visitors tend to care more about speed than any additional features your website may have. An easy way you can achieve this is by simply compressing and resizing your images in order to decrease the speed. Or, you can make sure to get rid of any plugins you no longer use.’

Discover how you can reduce the website load time by contacting one of the EB Pearls specialists today.

 

4.       A mobile friendly website

A recent Google survey of mobile users found that approximately 74% say they are more likely to revisit mobile-friendly sites, with 67% saying mobile-friendly sites make them more likely to buy a product or use a service. There are plenty of customers who visit websites using mobile devices, so this is another great opportunity to attract new buyers.

Don’t have a mobile friendly website or a mobile app for your business? The benefits are immediate, so let’s discuss how you can boost your online presence.

 

5.       Provide Quality Content

The information you provide to your visitors needs to have an obvious central message. There are several ways to achieve that:

  • Use clear headings and subheadings
  • Tailor content to specific types of visitors (target audience)
  • Use catchy, modern copy and images
  • Make your content error-free
  • Include a clear call-to-actions and add links to indicate the next steps your visitors should take

 

6.       Consider your Ad placement

Do as much as you can to avoid the standard ad units on your webpage, mainly because of two reasons:

Ad blindness: Banner blindness, or ad blindness as it is commonly referred to, is when visitors consciously or subconsciously ignore the banner information displayed on your page.

Penalty matters: Google has also started to penalise pages that have too many ad units above the fold.

Useful tip: Some of the high-performing niche ad networks do not have an abundance of intrusive ads.

 

If you are looking for optimised solutions that can reduce the bounce rate on your website, feel free to contact us here.

How to Build A Success Online Kids Store

Starting an online business can be a risky venture, and the process itself, overwhelming. Success stories begin with a well constructed business plan, including a user friendly ecommerce application: preferably one with a fully hosted, subscription based shopping cart, such as Shopify. Being in business 24 hours a day has its benefits, but prosperity and longevity require more than just being available around the clock, especially in the highly competitive children’s market, catering to parents and grandparents.

Growth Strategies

  1. Formulate your business plan.Without a solid business plan in place, your online children’s store is doomed to fail. The key components of your plan should include:
    General description – Describe your business here in detail; what sets you apart, what types of products you intend to sell, and what types of consumers you think you’ll attract.
    Market analysis – Get to know your target market, and how to appeal to your customer base.
    Day-to-day operations. Where will your business be based? Where will inventory be stored, and how will you keep track of it? Who will look after the accounting? Knowing the answers to these questions and more, will help keep your business running professionally and efficiently.
    Management. Whether your staff consists of 1 or 100, make sure everyone knows where they fit in, and who is responsible for what.
    Products and/or services. While you can diversify or scale your business down the road, know what you’re selling now, inside and out, so that you can best describe it to your online customers in your ecommerce application.
    Financial forecast. Set some short term and long term goals, for both motivational and investment purposes.
  2. Choose your ecommerce applicationRather than focusing your energy and efforts on a complicated interface with a steep learning curve, opt for an ecommerce application that is easy to use, both for you and your customers. A fully hosted shopping cart looks after the technical intricacies, payment details, security and hosting, freeing up your valuable time to focus on what’s really important: growing your business.
  3. Get online. The sooner you’re online, the sooner you can start selling. Your website should be user friendly, easy to navigate, and pleasing to the eye, catering to your target market – but make sure you know who that is. Once you begin selling, you can better identify where your customers are coming from, how to keep them, and what it takes to bring in new ones.
  4. Market yourself. Once your website is up and running, ecommerce application loaded and ready to go, it’s time to market yourself. With hundreds of thousands of websites already catering to children’s clothing, toys and accessories, it’s imperative that you focus a great deal of energy towards putting your business on the map, and gaining your market share. Effective solutions include social media marketing, SEO (search engine optimisation) and pay per click advertising.

A Tale of Success 

One amazing example of what the right ecommerce application can do for your online business, is StickerKid. They are a true global enterprise, selling their stickers to families around the world for the past 10 years, with over one hundred thousand satisfied customers. Due to the unique nature and customisation requirements of their product line, creative ecommerce solutions were implemented by the team at ebPearls, making the StickerKid website not only easy to use, but easy on the eyes as well.

Building a successful online children’s store takes more than just a desire to succeed. Working with a partner like EB Pearls is an investment in your future, along with choosing the right ecommerce application to showcase and sell your merchandise.

 

Why Magento is The Best Ecommerce Solution?

Ecommerce is a business model that enables to conduct the business over the Internet, using any of the applications that rely on the Internet. Online business is obviously advantageous due to its 24-7 availability, global reach and efficient customer service.

The greatest part of ecommerce websites is that you can explore thousands of products and services, read about them in detail, and know the prices without actually visiting the stores. Nowadays people prefer shopping online simply with a mouse click, this has changed the face and pace of shopping. Cherry on top of the cake is that now shopping is possible anywhere, anytime with the arrival of smart phones and tablets.

Nowadays there are many open source e-commerce platforms available but the popularity of the Magento platform is increasing day by day. Online businesses are migrating rapidly to Magento due to its rich feature and powerful inbuilt functionalities.

Here are 8 reasons to Choose Magento for your Ecommerce Platform:

Open Source Platform

Magento is an open source platform and can be downloaded for free. Since this is open source software, developers can modify the source code and add features and functionality by creating or installing add-ons and plug-ins as per your business requirement.

Easier Site Management

Magento has the feature of handling multiple stores. You can even operate stores on multiple websites; Magento helps you to manage them from one admin panel. All the sales and customers can be managed from a single database. This saves a lot of time of placing orders and managing sales. It also has other features such as multi-language, multi-currency support, international support, product browsing, shipping, order management etc.

Scalable Platform

Magento can be molded into whatever you want it to be. You have a small business or large enterprise; it can adapt your small business requirement or your complicated and sophisticated requirements. Magento is highly scalable and flexible that can be customized to serve any business model. Store Owners can expand the platform up to their anticipation provided that they work with a Magento expert team.

User Friendliness

When you use Magento, the products of your store can be displayed easily. That gives the people a great buying experience. Effective layout help people in site navigation, hence helps to find out the things they are looking for quickly. Zoom-in capability, product reviews, multiple images of a product are some of the features that make Magento user friendly and inspires the visitors to make a buy and revisit the website.

Search Engine Optimization

If your website does not get traffic visits through search engines then you are not going to achieve a return on your investment. Search engines love Magento because it creates very clean URLs, tags and descriptions with keywords. This directly helps in sales and revenue generation. It also has powerful tools such as Up-Sells and Cross-Sells that encourage the users to order for more products.

Magento Supports Mobile Commerce

HTML5 capabilities are now being integrated into Magento Community and Enterprise editions. With this, Magento store owners can offer better mobile shopping experiences across multiple web browsers and devices, especially those millions of mobile devices that don’t have support for Flash.
An online store which has been developed using the Magento platform can include features like gesture-based controls, image scaling, use of both inbuilt audio and video capabilities drag and drop facilities for shopping carts etc.

Analytics and Reporting

With Magento your online store is already associated with Google Analytics, Google Base and Google Checkout. This helps you to keep track of your site visitors. These tools give you reports on shopping cart abandonment, search terms used within your store, most viewed products, etc.

Security and Payment Option

Magento is a secure platform, the implementation of SSL security and dedicated IP is easy. Customers will buy from your Magento stores with a feel of security. This is definitely helpful to increase the conversion rate. Magento provides different payment methods, this allow you to accept payments using different payment processors like PayPal, Authorize.net, Google etc. Customers can also pay through check/money order, credit cards, purchase order and many more.

ebPearls is a professional web design and web development company based in Surry Hills, Sydney. We specialize in design and implementation of Magento web development. Our expert team of Magento developers designs your ecommerce websites making sure that they meet the demands of both customers and business. They are experts at delivering search engine optimized ecommerce websites with increased traffic and overwhelming conversion rate. So, do you want to take your business to next level and give your customers a better shopping experience, Magento web development is the best solution.