Tag: marketing

11 Best Converting Landing Pages in Website Design

We have all heard about them, but do we really know what they are? People tend to associate with any page of a website one might ‘land’ on at some point or another.

We have all heard about them, but do we really know what they are? People tend to associate landing pages with any page of a website one might ‘land’ on at some point or another.

However, differentiating the term ‘web page’ with ‘landing page’ is important in order to properly establish and enhance a well-defined conversions mechanism for your website.

How do you recognise a good landing page?

First of all, when referring to a landing page, marketers address the web page that can provide a form and exists solely to capture a visitor’s information through that form.

There are many components that make up a good landing page. From headlines and calls to action to design and level of information…. it all needs to be taken into consideration. In order to figure out what works best for one website, it is important to think about the purpose and goal of each business in particular.

Take the form’s length, for example. Some marketers argue that short forms are ideal to keep the customer’s focus centered on the company’s message. However, best practices have shown that both short and long forms perform well. It all depends on the results you want to trigger: lower quality form submissions, or a smaller number of higher quality submissions.

What makes a good landing page?

According to KissMetrics, the recipe for a great landing page does not include only one ingredient. One of the best ways to create a well-performing landing page is to be able to find the alternative or mix of features that work best for you.

The basic ingredients to start with are:

  • Elements of user engagement
  • Ways to improve conversion rates
  • Successful Call to Action (CTA) commands

 

Do landing pages work?

Not only do they improve your conversion rate, but landing pages are also considered an indispensable part of online marketing. MarketingSherpa agrees that 64% of marketers say that landing pages are the most effective way to test value proposition. Furthermore, 68% of B2B businesses use landing pages to acquire a new sales lead for future conversion.

 

Here are 11 examples of the best converting landing pages online:

 

  1. Wistia
  • there is a one-field form to create your account.
  • the blue, minimally patterned section contrasts nicely with the bright white form field.

image07

  1. Wishpond
  • the navigation is simple and a featured blog post sits at the top of the page to further entice visitors to enter a contest.
  • there is no clutter at all.
  • you can easily find the area you want to navigate to and the focus is on the content on the site and  subscribing to it.  image05
  1. Bear CSS
  • the message and CTA of the landing page are clear and concise
  • the items are limited so that the focus is entirely upon the CTA.image06
  1.  Unbounce
    • they provide really detailed information below the form.
    • The directional cues from the headline and browser’s fold direct the reader’s attention to the goal of the page.

image00

  1. PPC Analyzer
  • they use the concept of encapsulating information by using striking or opposite colors to attract the reader’s attention, in this case: the light blue box against the dark blue background.image09
  1. Apple
  • their landing page usually centers around their latest product release.
  • navigation is kept simple.
  • there are no bright CTA buttons to draw the attention from the latest product.image08
  1. ICracked
  • the landing page is kept simple
  • there are neutral colors used in order to draw the eye to the two encapsulated options, while the CTA’s are in bright blue and green.image01
  1. U-Haul
  • they are using capsules to separate the different things visitors might be looking for.
  • sales stickers are used to entice visitors to click on the link.
  • the navigation is easy.image03
  1.  Contently
  • the form is situated right at the foldimage02
  1. Bills.com
  • their landing page is interactive and personalised.image04
  1. Big Barker
  • their landing page provides a lot of trust indicators such as the average Amazon 5 star review and the “Google Trusted Store” banner that indicates customer satisfaction.

 

We can help you get started on your business project and provide all the tools necessary for creating a flawless landing page in no time!  Get in touch with us today!

Is Your Website Lead Ready?

If you are having trouble converting your website leads into potential customers then this question should definitely be on your mind. Optimising your website in order to generate leads requires more than simply posting a “click here” button on your homepage.

When looking for relevant and promising leads, business owners should have a strategic approach towards optimising their websites for lead generation. According to Capterra.com, 74% of marketers spend more than $50 per lead generated, while 5% of them spend more than $1,000.

This says a lot about the type of investment lead generation can actually provide. With leads often paying anywhere from $5-$50 per lead, you need to make sure you have the best chance of converting them into prospective customers.

 

How to know if your website is lead ready?

Your website is one of the most important factors in determining if you are efficiently converting leads or not. This is why it is very important to benchmark your current state of lead generation before figuring out the strategies to improve the lead conversion.

 

What are the general strategies of approaching lead generation?

  • A clear Call to Action
  • Readily available phone number
  • A contact form
  • At least 3 web pages in your site
  • A few pertinent images.

 

What are the tools needed for evaluating your current lead generation status?

Compare landing pages

Comparison is one of the easiest ways of getting a general overview of your website’s current lead generation status. You can start by observing which of the landing pages on your website is performing better and why. For example, if landing page A has a higher conversion rate than landing page B than you need to be able to see how landing page A is different and start optimising it accordingly.

Grade your website

There are a lot of online website graders that can do the work for you. In other words, these tools help you evaluate your website’s sales and marketing funnel and track the impact of your content.

Running internal reports

The final option refers to the internal reports. This includes, evaluating landing page visits, thank you page shares and CTA clicks, in order to establish which offers are performing the best and create more like them.

 

Strategies to help you improve your website’s lead generation status

You need to take care of each step of the lead generation process if you want to optimise your website correctly.

Did you know: The three most commonly used lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%). (Source)

Here are some key strategies that will help you evaluate the status of your lead optimisation process and take action:

1. Test to see if the three key elements of the lead generation process are set up correctly

a) The Calls-to-Action: Make sure you keep the CTA simple and try using contrasting colours from your site

b) The Landing Pages: Did you know: Companies with more than 30 landing pages on their website generated 7 times more leads than companies with 1 to 5 landing pages. (Source)

c) The Thank-You Pages: If you’re presenting downloadable content, make sure you include a link for your new lead. Also take advantage of word-of-mouth marketing through the inclusion of social sharing buttons.

2. Personalise your CTA’s

Personalised calls-to-action convert 42% more visitors than basic calls-to-action. (Source)

3. Place leads into a workflow

One of the best ways to ensure this is to promote relevant, follow up emails. The goal of follow up emails is to include great content, guide prospective customers down the funnel and be specific about the delivery message.

 

Our EB Pearls experts can help you increase the number of your quality leads through responsive web design, qualitative performance testing and continuous post-launch assistance. Get started on your project and contact one of our company’s representatives today!

 

The Ultimate App Launch Checklist Before Going Live

As easy as it may seem to be, the launch of a mobile app takes bucket loads of time and serious commitment to put all the pieces together in a organised fashion. App development is only the beginning of the story!

Did you know: The average number of monthly launches for mobile apps worldwide in June 2015, with a per month launch, was as follows:

  • Gaming – 8.8
  • E-commerce/Retail – 9.2
  • Technology – 10.5
  • Media Entertainment – 12.3
  • Travel/Lifestyle – 12.7

 

Considering the fact that having an app marketing plan in place is crucial to the success of every app out there, app developers and business owners need to make sure they have the right tools technology for a successful launch.

With that in mind… here is a guideline to the things you need to check off of your list before releasing your app

1. Do your market research

When you research the key competitors from your app category, you have the chance of receiving great insight as to what your target audience values in an app.

Always be prepared to have an answer to the following questions:

  • How are other apps named?
  • Are they memorable?
  • Which categories are they targeting?
  • Which keywords are they ranking high for?

 

Another great way to tap into the market is to look at the reviews of competing apps and make a list of all of the good and bad comments. This will help you have a better understanding of what matters to your customers the most and what turns them away.

 

2. The power of positive feedback

The question you need to ask yourself here is, who are the real target customers of your app? What usually happens after developing a couple of great app features is that the team sends in their feedback afterwards. However satisfying their reviews may be, they do not represent your target audience.

What you can do instead is to identify your target customer, find out which channels will help you reach them and recruit beta testers.

Beta testers represent your first opportunity of getting some unbiased first-hand feedback from your target audience.

 

3. Planning the marketing activities for your app

Unfortunately, planning the entire marketing activity for an app is one of the most neglected areas of app development. But the marketing team is the one responsible for planning the go-to-market strategies for your app and understanding every built-in feature.

Take a look at this pre-launch activity checklist that should be included into your marketing plan:

  1. Find out the USP of your app
  2. Optimise for the App Store
  3. Choose an app name
  4. Choose relevant keywords – one of the most important aspects that help people discover your app
  5. A description to indicate your key message
  6. Create a preview trailer
  7. Blog about the development process on your website
  8. Plan your beta test
  9. Create a promotional channel list
  10. Shortlist forums
  11. Outreach plan
  12. Create a press kit
  13. Promotional deadlines

 

4. Planning the app release date in advance

The most important reason for planning a release date in advance is to ensure it gets press coverage. The reason for this is that marketers usually have to deal with delays in the project deadline and are later faced with an unplanned release date as soon as the app is ready.

 

Going through every phase of the checklist will help you prepare for the launch of your mobile app accordingly. If you want to have a professional pre-launch campaign for your mobile app, get in touch with one of our representatives and be ready to experience the work of world class app developers Sydney and Melbourne, today!

A Guide To Effective Mobile Advertising Techniques

The mobile app is considered the lifeblood of the mobile ecosystem. But sometimes, iPhone app developers and Android app developers don’t really understand how it works. It not only manages to deliver informative and relevant experiences to users, but it can also make thousands of free applications and services possible, on a daily basis. In short, it revolutionises the way we know and understand traditional marketing practices.

The techniques used by mobile advertisers and publishers to promote certain products and services represent the core of the mobile app marketing industry. According to a recent survey from Kona Company, mobile search ads increased by 76% in 2014 while mobile banner ads grew 100%.

 

Why go mobile?

Mobile app advertising has become a necessary tool for marketers worldwide and is currently still on the rise. With mobile ad spend going over $100 billion worldwide by 2016, the future of mobile advertising seems to be heading in the right direction: up! 

Here are some of the top advantages of embracing mobile advertising for your online business:

  • it allows marketers to reach their target audience in an instant (it can be targeted to specific audiences)
  • it is able to reduce costs in an effective way
  • it allows marketers to reach customers during their time of need (when they are most interested in making a purchase)
  • it provides higher engagement by using rich media formats

 

Is mobile app data collection transparent enough?

In an effort to make their ads as valuable as possible, some advertisers have begun to experiment with aggressive new techniques for delivering targeted mobile ads. Some of these strategies refer to the private user data that can be accessed and managed through mobile app devices.

In order to provide transparency and clarity, advertisers need to be aware of collecting valuable information such as location, social circles, communications records and browsing preferences.

As reported by a new Forensic report, advertisers lose over $850 million per year to invisible fraud within mobile apps.

If you want to ensure your app is top quality and intrusive ads are out of the question, contact one of the EB Pearls representatives today.

 

It’s a mobile app world!

Considering the fact that mobile is growing faster than any other digital advertising format on the market, it is no wonder that the amount of money allocated to this booming industry continues to grow higher with each year.

Did you know: Mobile app install ads accounted for 30% of all mobile advertising revenue in 2014 and are expected to go over $6.8 billions by the end of 2019? 

Mobile ads’ overall performance is expected to grow and reach each segment of ad formats, including: display, social, video and search.

 

Are in-app mobile ads the way to go?

It is estimated that in-app ads perform 11.4 times better than standard banner ads, leading to the conclusion that in-app ads can be as effective as search, according to a recent report by Appssavvy.

In-app advertising is prefered by the majority of developers mainly because it enables advertisers to target people with the right ad at the right time.

In other words, in-app advertising allows people to see the ads without actually paying for the apps, in a non-irritating pace.

 

Why are in-app mobile ads better?

  • they provide interactive content without being annoying to the consumer
  • they encourage interaction
  • they allow consumers to have a greater control over the situation

 

What are the easiest steps to approach mobile advertising from an efficiency standpoint?

Every mobile developer should have a strategic plan of action when it comes to effective mobile app advertising.

The guidelines for this approach can be broken down into the following steps:

  1. Determine who your customers are
  2. Optimise your site for mobile
  3. Find the most popular ad spending form
  4. Learn from the success of others
  5. Choose your preferred mobile ad network

 

In conclusion, mobile app advertising is where the money is and only growing larger. If you want to learn more about the mobile advertising industry and how it can help you bolster your business, do not hesitate to contact us here.

Understanding App Analytics Using Google Analytics and Other Tools

Mobile app development has been on a continuous growth path in Australia for the past years. It is estimated that, by 2017, the smartphone penetration rate will reach about 80% of the country’s population, while the spending for mobile ads will total an amount of $3.16 billion. (Source)

Having a mobile app for your business is an essential strategy every company owner should implement within their marketing process in order to increase the chance of becoming successful.

But how do you know if your mobile app is efficient? Does it manage to meet the demands of your marketing goals?

A quick overview of the importance of app analytics

According to a new study by the Economist Intelligence Unit, there is a strong relationship between earnings growth and the strategic use of data. In the process of adapting to a data-driven world, the study shows how 74% of executives expect the range and types of data they collect to expand in the next two years.

But what do you really want to know about your mobile app? You can certainly look at things such as the number of people that download your app, how much money you are making or even the opinion of other users regarding your app. However, this is just the tip of the iceberg. In order to have a full comprehension of how people are using your app you need more information.

Make sure you have an answer to the following questions:

  • how are people using your app?
  • when do they most need it?
  • where are they most likely to use it?
  • what type of audience is using the app?

 

Why is Google Analytics so efficient?

Google Analytics for mobile apps provides metrics to analyse your app performance. The most important advantage it has over other similar tools is that Google Analytics has been used as the first source of information and measurement by the majority of users starting with the end of June 2012. This is the date that marks the start of the first Google mobile app analytic tool.

 

How can Google Analytics influence the overall performance of your app?

The reports you receive from Google Analytics are organised in 4 different categories:

  • Acquisitions – allows you to know about who your new users are, with the possibility of tracking their location or how much in-app revenue they generated, for Android app users.
  • Mobile app audience – you can find out more about new and returning users, their country or language, the app version, etc.
  • Mobile app behaviour – you can use event tracking, get reports on speed, crashes and exceptions.
  • Mobile app conversion – you can set up goal, track the conversion of your objectives and see the goal flow.

 

What are the advantages of web vs mobile analytics?

The most important differences that set mobile analytics apart from web are represented by the possibility of capturing all offline actions with a more holistic understanding of in-app usage and behaviours.

In other words, mobile analytics are able to offer detailed insights regarding mobile user behaviors, engagements and purchases across different devices and locations, whereas web analytics can’t track consumers’ behaviors in apps and can’t get offline use metrics.

 

Other measuring tools that can help you boost your mobile app performance

Apart from Google Analytics, there are a great deal of other app analytics tools that can help you get all the information you need in order to boost the performance of your mobile app and ultimately your entire business.

 

Here are some of the most efficient tracking tools online:

  • Flurry Analytics – offers you the possibility of  using the “classic” dashboard or creating up to 10 custom dashboards for each app.
  • Apple App Analytics – works by having 3 key sets of data: app store data, sales data and usage data but the in-app analytics data is limited
  • Mixpanel – offers event-based analytics tools such as account creation, sharing, upgrade, purchase and so on.
  • Facebook Analytics for Apps – by using their own mobile analytics SDK, Facebook lets you track, events, funnels, cohorts, segments and integrations.

 

If you want to learn more about the power of app analytics and need professional assistance in attaining app growth, do not hesitate to contact us here. We can provide you with optimised solutions to cater to your every professional need.