Tag: mobile app developer

How to Launch an App: The Complete Guide to Success on Launch Day

Did you know that there are about 2.1 million apps in the Google Play Store?

The Apple App store comes in a close second with 2 million apps. The Windows Store lags far behind with its paltry 669,000 apps.

No matter how you look at it, the mobile market is an ocean for revenue. Many video game companies and entertainment firms now focus their strategies on mobile.

If you want to know how to launch an app, you need to know a lot of things about mobile development. You need the knowledge on how to increase its mobile app ranking once it’s out as well. That means you need to devote a lot of time and effort to develop it.

But what are the things you must know to launch an app and get success? Read on and find out more today.

1. Know Your Audience First

Your mobile app launch should focus on researching your market. You need to ensure that you know the people using your app before you start. Doing this at the beginning of the process will help you save a lot of time and money compared to going in blind.

After all, you won’t know what type of audience your app attracts if you launch it into the market without prior research. Knowing what your audience wants will make it easier for you to understand the things they dislike about the apps out in the market. It gives you an idea of what the pain points are for your intended audience.

You need to uncover the reasons behind your users’ discomfort through their attitude towards existing apps. Without prior research, you might not have the means of seeing possible market threats.

That’s why it’s critical to invest in market research. This serves as the steady foundation that can help you for the rest of the mobile app launch process. Don’t hesitate to spend, but don’t take too long or you risk making your app irrelevant in the long run.

2. Define Your Positioning Statement

After you finish researching your app market, you need to make it into a deliverable. First, you need to do some research on the possible strengths and weaknesses of your mobile app. Once you determine that, you need to share these findings with your team as well as your stakeholders.

Remember the number of apps in the App Store alone. If you need to make your app as successful as they can be, you need to offer something others don’t. You must have uniqueness while giving value so that users get attracted to download and use your app.

Determine the things that make your app better than existing competitors. It’s important to do this even when you already have a clear vision on what your audience wants. The right term for this is the Unique Value Proposition.

With the sheer number of apps in the market, it’s important to give your customers a clear message on why your app is more valuable. It’s critical to convince them that your app is the most valuable one in a sea of similar apps. Your message won’t come through if you only limit yourself to describing your app’s functions.

What to Do with Your Team

You also need to pass this message around with your team members. They need to be on the same page as you when you propose the app idea. Strong internal communications are vital to the mobile launch to make everything smoother.

Otherwise, you might not communicate a concrete message to your stakeholders. That might prevent you from achieving that buy-in you desire.

3. Define Your Success Criteria

It’s a given for you to set some goals once you start developing your app. If you don’t, you won’t have an idea whether your app succeeds once it launches. Ask yourself and your team what success looks like for your mobile application.

Keep the goal simple and attainable, regardless of how complex your app is. Set your goals around the number of active installs each month. You can include the number of positive reviews as well as your average rating scores.

Those are just some of the few examples. You can use them alongside other, loftier goals you might have with your app. Always remember to check whether it’s feasible with your current budget and manpower.

4. Prepare Launch Activities

Once you’re finished with all the research, it’s time to set your focus toward the execution of the new app launch. To achieve success, you need to establish a marketing plan. This ensures that you execute the process in a proper and timely manner.

Promoting Your Content

This is now the best time to start marketing activities including social media promotions. You can also try giving early access to reviewers as well as advertise in other media. Keep focused on promoting yourself in social media platforms like Facebook since it has about 2.2 billion active users.

Make a timeline of possible events that can lead to your launch. That can help you set a launch date beforehand.

Identify Key Influencers

Do you want to launch mobile apps that get attention? If so, you need to know the people who influence your audience. Check the people who report on new app releases and connect with them using their social media platforms like Twitter.

Make sure to be persuasive when making your pitch. That will make sure that your app gets promoted by these influencers and reporters. It might help in ensuring that your app won’t be one of the 71% of those uninstalled within 90 days of use.

Make a Press Kit

Make it easier for bloggers and online journalists to feature your new app. Look for resources to give away so that everyone has the information necessary for app promotion. That means you need to give them graphics, app descriptions, site links, and contact information.

Use Product Curation Websites

There are a lot of websites out there that can generate hype for your app. Some websites have voting and review sections that can help you know whether your product is viable. That means you need to work hard in ensuring that your product gets a lot of positive attention.

Do your research when it comes to choosing a product curation site. This can help you find the appropriate one for your ideal market and mobile app niche.

Make Your Product Page Description

Ask yourself how you’ll construct a message that convinces people to download your app. Users will only see about five lines of your description when they first look at it. That means it’s important to make them interested enough to at least click through and read more about it.

Remember, the best way to monetize mobile apps is to make it solve a problem for users. You need to put it at the forefront of your product description. Give a few key features in the description to let users discover the rest when they install your app.

Your app store description is something like your advertising copy. Generate some hype so your potential users will download and start using the app.

5. Launch the App

With all these steps done, it’s time to submit your app to the App Store. Always remember the guidelines for submissions. That way, your app gets approved as soon as possible.

If you want your app to have higher rates of download and retention, make a good first impression. Do this within the first few days leading to your launch date. It’s a critical time period since it focuses on making it obvious to potential users how useful your app is.

But it’s important not to impress your audience too quickly. If you do, you risk losing them all at once. That’s why it’s important to let the influencers, reporters, and bloggers know about your app’s release date. Make sure to encourage them to try out your app and give their opinions.

6. Post Launch Follow-Up

After the launch of your mobile app, make sure to know your means of measuring the launch’s success. Look at the things that went well and check what needs improvement. The follow-up should tackle the rates of customer satisfaction, engagement, and retention.

Gauge your launch goals with your initial customer reviews. Most users abandon apps since they lose interest or their needs change. But the most common reason is the app’s general lack of usefulness to them.

It’s important to stay updated with market demand shifts. Adapt to the user expectations to ensure that your app remains relevant. That way, your user base will grow and make your efforts and resources all worth it.

Learn How to Launch an App Today!

Mobile app launch isn’t a single, one-time process. There’s always a lot of opportunities for you to grow and improve. If you want to learn how to launch an app, always remember that it’s a cyclical process.

You need help to reassess it as soon as a change in the market becomes apparent. After all, you need to update and relaunch your app to keep your users interested.

If you need a consultation, contact us today.

5 Ways Agencies Can Deliver More Value to Clients

Your clients are incredibly important, they are the backbone of your business, without them you have no business. This means that it is incredibly important to make sure that they are happy with your service. Offering seamless service means less stress for you and the possibility of future business from them again or referrals. To keep them coming, here are some things you can do to offer more to your clients!


Underpromise and Overdeliver


This classic sales line is a classic for a reason, it makes your clients absolutely fall in love with you, but, it is definitely easier said than done. You definitely won’t be able to overdeliver for your client every time. But if you’re always aiming for simple satisfaction, you will only ever achieve just that, or you’ll perform under the belt. Making your goal overachievement, means you’ll produce over or perfectly, but never mediocre.


Always make sure they’re in the loop


The importance of communication can not be understated. Clients are putting their brand in your hands, trusting you to deliver more for their business. They will always want to know how their project is doing. Thus, it is very important to always be available to answer calls or emails. Always let them know of different milestone progress. Something like a weekly report definitely goes a long way. Clients with peace of mind, means you have peace of mind.


Don’t be late


“Early is on time, on time is late and late is unacceptable.”

Make sure you stick to the timeline you give to your client (or be ahead of schedule). Handing in milestones late means that clients lose faith in you, and if you’re late enough times, you will definitely be out of favour. You lose a lot if this happens:

  • Ability to take on future projects they want you to
  • Referral work from client’s connections
  • Positive testimonial for featuring to future clients


To make sure this doesn’t happen, make sure you keep track of all client projects, don’t drop the ball on any. You may also want to include some extra ‘padding time’ to any time estimations your give, so allow for any problems that arise. If you finish early, you’ve overdelivered and your clients are even happier!


Make sure your employees are happy too


Your employees are the ones who are doing the work for the clients. In many cases, they are interacting directly with your clients, representing your company. Making sure that employees are satisfied doing their work, deriving value from their jobs, this will translate to the client. It is amazing how far good client relations and services will go in terms of bolstering your business.


Take their projects further


You might be able to deliver stunning designs to your clients, but they have to take this design to some other agency to develop them. Why not give them this option directly from you? Outsourcing technical work has become a popular move digital agencies are making to deliver more to their clients. There are many benefits, including, but not limited to lower cost, versatile skills, time-saving and high quality.


Deliver more to your clients by taking your business to the next level by providing development services without having to hire anyone. Contact one of EB Pearls’ representatives here to find out more about how!


Are In-House Developers the Only Answer For Agency Growth?

It’s very exciting when you start to grow your agency, and it’s very important to be able to sustain this growth, so business expansion is definitely on your mind. One of the most logical growth strategies seems to be offering development services alongside your design expertise. That’s all well and good, but the recruitment of an in-house developer is time-consuming and hiring them is very costly.

According to payscale.com, a developer can cost upwards of $100 000 in salary compensations a year.

But hiring in-house is definitely not the only solution available. You can still expand your business without wasting your time unnecessarily or breaking the bank.

Have you considered outsourcing?

Many businesses, including many agencies have turned to outsourcing for their development work. The advantages of outsourcing are direct solutions to the disadvantages of hiring in-house. Here’s the proof:

Low Price

Partnering with an outsourcing partner means taking advantage of the lower wage rates overseas to complete work. You might be suspicious of the quality delivered by these outsourcing firms, given the low price.

The easy way to check the legitimacy of these firms is by finding (or requesting) their portfolio and past client testimonials. Check for the functionality of their websites and apps, and take note of how many they have provided. In this case, quantity is a good indicator of quality!

Save Time

You’re good at what you do, designing beautiful solutions for your clients. Taking time out of your already busy work schedule to hire a new developer is definitely not ideal. Not only that, but who’s the say that you’ll get the right person for the job.

You don’t have to go through any of this with outsourcing. If you are able to find a reputable outsourcing partner, they will already have qualified developers available for your projects. This means you’ve got access to a pool of talent, just from one firm.

Versatile Skills

Clients are always wanting different solutions to their business problems. These are exciting to take on, as they present different challenges and offer variety. However, if you’re thinking of expanding your operations to include an in-house developer, this may present problems.

There aren’t many individual developers who are able to work in different technologies seamlessly, and if they do, they come at a hefty cost. Hiring more developers in different technologies just adds more stress to your life and uses up more of your already finite time and money resources.

Partnering with an outsourcing firm means that when you get projects with different requirements, outsourcing businesses will be able to provide you with the talent required to move the project forward.  

Want to find out about outsourcing development? Our EB Pearls representatives are experts! Contact us to find out how you can take advantage of outsourcing in your agency.


Development Outsourcing Myths Debunked

Agencies are always very nervous when they hear about outsourcing development. There is a lot of information floating around about this, and it is very confusing to differentiate between correct and incorrect data. However, you should not fear since EB Pearls is here to alleviate your fears by debunking the common outsourcing misconceptions.

Outsourcing = Lower Quality Work


Although one of the key advantages of outsourcing is the lower costs for your agency, you might look at the lower price tag as a deterrent, equating it with low quality. This is completely warranted since it is more important to get the work done well, than to spend more unnecessarily to fix up problems that arise from bad work.


However, the equation doesn’t have to work out this way. You can have the lower overhead and the high quality if you choose the right development partners. You can check their legitimacy by taking a look at their portfolio. Even if they simply do development work, there should be examples of work that they have done featured on their website or available at your request.


There is no better indication of quality than portfolio work and testimonials from clients. If the outsourcing partner is reputable, there should a multitude of good projects and positive feedback featured. Otherwise, you should be wary of the company.


We Only Want to Focus on our Design Work


“The man who chases two rabbits, catches neither.” Confucius


It is completely understandable when agencies are hesitant to expand into development, since it means diverting efforts from the creative process of designing elegant solutions. Having to manage development teams takes time and if something goes wrong, having to deal with this causes even more headache.


But, if you get the right outsourcing team, you will be able to extend your business services to include development, without losing any focus. An established and trustworthy outsourcing partner will have the optimum workflow that integrates seamlessly with yours, so you don’t have to chase two rabbits. You still maintain your vision and offer more value to your clients.


The legalities will be a nightmare to deal with


There may be many legal issues that may concern some agencies, namely intellectual properties, non-disclosure and employment arrangements. You are probably taking on a lot of projects at once and you don’t want to add more unnecessary work to your plate.


No fear! There are alternate solutions. Namely, going through a local liaison for off-shore development. Having correspondents on local soil is definitely a huge plus in terms of having trust in the outsourcing partner and dealing with legal matters. Usually, these companies clarify any legal questions you may have, with firm practices regarding NDAs and IP. Additionally, unlike overseas based outsourcing companies, you have access to dedicated staff locally who will be able to communicate with you if the development team is unavailable.


Why not give outsourcing a go for your agency? Contact us to find out how to partner with a reliable and knowledgeable outsourcing firm.


Setting Up Your Legal Obligations for Mobile Apps

Considering the fact that app development is one of the easiest businesses to get up and running on a small budget, a lot of people tend to overlook the legal issues that come with it. Furthermore, there are plenty of developers who don’t know what to look for in their attempt to make their app legal-right.

And given the fact that mobile app marketing is the fastest growing niche in the industry, it is no wonder that mobile app revenue is forecast to grow from $45,37 billion in 2015 to $76.52 billion in 2017.


App legal issues

As a mobile developer, business owner or young entrepreneur, the most important thing you need to understand is that mobile apps fall under both online laws and telecommunications laws, simply because apps are delivered on a mobile device and use the internet.

Here is an overview of the most relevant laws that affect your mobile app development:

  • Privacy
  • Spam
  • Intellectual property
  • Consumer/Fair trading laws
  • Online codes of practice
  • Classification of games



What are the legal issues you need to take into consideration when developing an app?

  1. Brainstorming phase (this includes checking other apps available, deciding if you want free or paid advertising, choosing your platform and looking for investors)

Legal issues to solveThe Confidentiality AgreementAt this phase you need to use a Confidentiality Agreement each time you speak to an investor, an app developer or even a partner.


  1. Designing phase (refers to the steps that involve sketching an app mockup, describing the functionality of your app or writing a specification document)

Legal issues to solveEvidence of Copyright: You need evidence of copyright in order to brief your app developer and as a part of your App Developer Contract.


  1. Hiring an app developer (this includes steps such as finding potential app developers, hiring them and refining your beta app code.

Legal issues to solveApp Developer Contract: Use the Contract to define and agree upon deliverables, costs and timeline, making sure you include a Confidentiality clause and that the Contract specifies your ownership of the app source code


  1. Planning your app marketing (refers to choosing a name for your app, find a designer to agree upon an app logo and ultimately plan marketing tasks and budget accordingly)

Legal issues to solveIP Protection: In this case you need to trademark your app name and logo with IP Australia and get patent protection from IP Australia if you have a unique app in terms of functionality.


  1. Releasing your app on the market (this phase includes launching your app in the App Store, on Google Play and on your own website)

Legal issues to solveApp Legals: Make sure you include a Privacy Policy if your app has access to personal data, include a Disclaimer to prevent running the risk of having your app not working properly or being misused. Other legal issues you need to clarify are the Terms and Conditions used for paid apps.


  1. Promoting your app ( refers to the process of creating promotional material, using social media to promote your product and the stages that involve app update and promotion)

Legal issues to solveDone!


Let us worry about the legal rights for your app and do not hesitate to contact us if you need further assistance regarding app development and promotion!

How App Development Can Change Australia’s Real Estate

In the real estate business, buying or selling a home is not only a complex transaction, but it can also be a time-consuming process. There are a lot of important decisions one needs to take in order to make the right choice and avoid expensive mistakes along the way.

The basic tools to start your housing project require plenty of information and knowledge, so make sure you:

  • research the market value of property
  • educate yourself about building terms
  • attend auctions and monitor results

Did you know: House prices rose by 6.8% in Australia’s eight major cities in 2014 after a rise of 9.48% during 2013? 

But the economy and customer demand are not the only factors that dictate the course for real estate in Australia. App development has made a huge impact on the way buyers and sellers view the property market business and the strategies they use to interact with one another.


Reshaping the real estate industry landscape

It is safe to say property apps are reshaping the housing market in Australia by giving buyers and sellers complete access to a wealth of information. Moreover, with apps becoming indispensable tools for the majority of the population, the industry revenue for 2016 is forecast to grow significantly. In 2015, for example, mobile ad spending generated an estimated $29 billion and could double the amount by the year 2018.

There are plenty of property apps on the market right now and each one of them is assessed to deliver certain information and facilitate the buying process for the parties involved. In fact, they are usually the first resource people consult when they need to compare prices or calculate mortgage payment.


What are the most relevant features of a successful property app?

Here are some elements you should consider including in a property app:

  1. The ability to view auction results and detailed insights such as median prices, rental yields, population and demographics.
  2. The possibility to calculate mortgage payments, the stamp duty, including transfer fees, first home concessions and the registration of a mortgage and show links to home loans and house valuation services,
  3. The ability to calculate loan repayments, shows summaries and repayments.
  4. The ability of searching for properties to buy or rent and view them via a map or a list and getting directions for the properties as well.

All in all, it is important to keep in mind that a successful property app makes everything real-time and instantly accessible. This is what drives buyers and sellers to shift their focus from traditional market research and project implementation to the ever-growing property app business sector.

The potential for app development to provide property insight does not stop here! From getting interior design inspiration ideas to sharing listings on social media and contacting agents from within the app, the possibilities are endless.


What is the future of property app marketing in Australia?

Past statistics have shown that, with price and consumer demand being extremely high in recent years, 2016 is estimated to be a great year for property sellers in Australia.

In 2016, the rate of economic growth will get back on track creating strong conditions for those who wish to sell their homes. More so, with prices growth slowing down, some sellers will also be in a position to trade out of their current home and into a new home, as predicted by realestate.com.au.

This is all the more reason start developing a property app. Who knows? You might become the number one most influential tool for buyers and sellers throughout the country!


If you need professional assistance and support in managing your real estate business app, do not hesitate to contact us here. We can provide you with optimised solutions to cater to your every professional need.

Must Ask Questions Before Hiring a Mobile App Development Company

From past few years, there has been a continuous rise in the demand for smartphones, tablets and other handheld devices. The number of consumers who search, browse and make purchases from their mobile devices is also increasing. As a result, mobile devices are rapidly becoming the number one choice for conducting all forms of business. Business owners have realised that getting an app build, is getting a means to attract and retain the customers in years to come.

A successful app has the ability to increase sales and deepen customer engagement, but if done wrong, it can do significant damage to your brand. Therefore, selecting the right mobile app development company is very important to make your app a successful one.

In this article, we have discussed five prime questions, which the business owners should ask the app development company before hiring them. They are listed below, kindly read ahead to know more:

Continue reading “Must Ask Questions Before Hiring a Mobile App Development Company”

Statistics on Ever Increasing Mobile Usage in Australia

The number of Australian Smartphone users is continuing to grow rapidly. More and more people are going online from a mobile device and are now using them more than ever. According to Google, Australia’s smartphone penetration rate has maintained its momentum, now at 65%. It’s up from 52% in 2012 and 37% in 2011. This shows that Australians are becoming even more active with their mobile devices.

Here are some more recent statistics on mobile devices, that may surprise you. Continue reading “Statistics on Ever Increasing Mobile Usage in Australia”