Tag: wordpress developer

11 Ways to Make WordPress Faster

The need for speed

When it comes to your website‘s loading time, every second counts. The need for speed nowadays translates into every aspect of life, including the time spent browsing the web.

In fact:

  • A website’s loading time is a contributing factor to page abandonment. We now know that a user’s expectancy when it comes to waiting for a webpage to load is 2 seconds or less.
  • Faster loading time improves your website’s search engine ranking.
  • Your website loading faster can also increase your website’s conversion rate. Research shows that a 1 second delay in page response can result in a 7% reduction in conversions.

Identify speed bumps

Now, the next logical step towards fixing the problem with your website is identifying it by running a speed test.

Pingdom is a well-known and free tool that offers website monitoring services. Another great thing about this tool is that it has a user friendly interface, offers easy to follow summaries and it helps you to easily identify the existing issues with your website.

Make it faster

Once you’ve identified the issues it should be a little easier to fix the problem.

Keep it simple at the core

Think about your WordPress website like a body. If you want to strengthen the whole body you have to find ways to strengthen the core.

Now, what is the core of your website? Your website’s core would be: the hosting, themes and the plugins. Keeping these simple and uncluttered will help making it stronger, aka faster.

Choose a fast host

When it comes to choosing a server to host your website, you have to do your research. Reliable and fast hosting options aren’t always the cheap ones. The quality of the hosting service is definitely linked to how much you have paid for it.

Choose a clean theme

Choosing a theme can be overwhelming, especially with so many options to choose from. A solid framework and clean theme are going to help your website run faster. This way you won’t need excessive plugins, which will keep your website uncluttered.

Use caching plugins

W3 Total Caches is a plugin designed to improve your website’s user experience by increasing server performance. It can also help with loading speed by reducing download times and providing transparent content delivery network integration.

Only keep what you need

When it comes to using plugins for your website avoid installing non-essential ones. Every once in a while it’s best to do a check-up of the plugins you already have: keep the ones that work and get rid of the faulty ones.

Optimize images

An image optimizer will reduce the file size of an image while maintaining its quality. WP-Smushit is a free plugin that can do this automatically for you while also boosting your SEO.

Optimise the website homepage

Optimising your homepage contributes to a faster website loading time. The homepage is the page that needs to work faster, since it’s also the one that most users will be landing on.

A few quick ways to optimize it are:

  • Show excerpts instead of full posts;
  • Reduce the number of posts shown on the page;
  • Remove unnecessary widgets (you can include them in posts).

All in all, just keep it simple and minimalist – it will look better and load faster.

Optimise database

Database optimisation plugins are simple but effective clean-up tools for your website database; an automatic organiser. WordPress offers many options for database optimisation, such as: WP-Optimize andWP-DBManager.

Revisions control

Revision Control is a simple plugin that allows you to control the amount of post revisions stored. Less clutter means more storage space and faster loading time.

Image loading time

When a post contains lots of images it may take longer until they can all load. This plugin can help with this – it loads the images above the fold and as the reader scrolls down, the other images begin to load just before they come into view.

Storage space and security

CloudFare is a great tool that can not only increase the loading speed of your website, but can also offer the website its needed security. Along with W3 Total Cache plugin, they make a great combination that can drastically improve your website’s loading speed and security issues.


Finding The Right Outsourcing Partner

Although it has been considered as a frightening proposition by a lot of business owners who misunderstand the concept, outsourcing can have a strong, positive impact within any organisation: it can improve efficiency, reduce costs, speed up the product development process and allow companies to focus on their initial, core competencies.

When considering a partner for a strategic outsourcing alliance, there are some key elements that you should be aware of.

Should you invest in outsourcing?

Over the past 25 years, the outsourcing industry has grown from zero to a multi-trillion US dollar business worldwide. This fact alone should give you a new perspective on the idea of choosing an outsourcing partner for your company.

Furthermore, according to the Information Services Group, annual global revenue from information technology outsourcing is estimated to amount to between 60 and 70 billion U.S. dollars. (Source: statista.com)

Here are some additional values of working with an outsourcing partner:

  • it enables an organisation to achieve business objectives, add value, tap into a resource base and mitigate risk
  • it concentrates on the core process rather than the supporting ones
  • it reduces operational and recruitment costs


How do you know you have found the right outsourcing partner?

Best practices for finding the right outsourcing partner to your business include:

  1. Your company’s ability to attract and retain talent
  2. A good understanding of their existing processes
  3. The company’s plans and efforts to keep their employees up to date with the latest advancements
  4. Keeping a healthy company culture
  5. A vision that identifies itself with your own company’s goals.
  6. Your employees’ willingness to adapt to the company’s changes

If you want to make sure you have found a reliable outsourcing project for your business, get ready to ask the right questions.

  1. Reliability

Asking for details of the company you want to do business with is crucial when it comes to outsourcing. Make sure you receive a satisfying answer to the following questions:

  • How long have they been in business?
  • How many offices do they have?
  • How many employees work for them?
  • What is their history and experience in the business?
  • Who and where are the employees located if they have multiple offices?


  1.   Project Experience

For a better understanding of the company’s professional integrity, you need to know what types of projects they have worked on in the past. Be sure to know:

  • When was the last time they had someone working on a similar company project?
  • Will that respective team of employees be working on your project as well?


  1.  References

What do your client references have to say about the company’s customer service department and how do they handle bad reviews?


  1.   Additional costs

You need to be aware of any hidden costs that could be found in implementation, testing, training, connectivity, infrastructure, transition and so on.

The right questions to be asked here are:

  • Did they ever work on fixed cost engagements?
  • What is needed to get a fixed cost pricing on a project?


These are just some of the questions that require a valuable response from your prospective outsourcing partner.

Outsourcing can have plenty of advantages for your business. From growing the company to saving capital, finding the right outsourcing partner can help your business focus on its core activity and become a leading tool in the management process, within the organisation.


If you need professional assistance and support in finding the right outsourcing partner for your business, do not hesitate to contact us here. We can provide you with optimised solutions to cater to your every professional need.

Development Outsourcing Myths Debunked

Agencies are always very nervous when they hear about outsourcing development. There is a lot of information floating around about this, and it is very confusing to differentiate between correct and incorrect data. However, you should not fear since EB Pearls is here to alleviate your fears by debunking the common outsourcing misconceptions.

Outsourcing = Lower Quality Work


Although one of the key advantages of outsourcing is the lower costs for your agency, you might look at the lower price tag as a deterrent, equating it with low quality. This is completely warranted since it is more important to get the work done well, than to spend more unnecessarily to fix up problems that arise from bad work.


However, the equation doesn’t have to work out this way. You can have the lower overhead and the high quality if you choose the right development partners. You can check their legitimacy by taking a look at their portfolio. Even if they simply do development work, there should be examples of work that they have done featured on their website or available at your request.


There is no better indication of quality than portfolio work and testimonials from clients. If the outsourcing partner is reputable, there should a multitude of good projects and positive feedback featured. Otherwise, you should be wary of the company.


We Only Want to Focus on our Design Work


“The man who chases two rabbits, catches neither.” Confucius


It is completely understandable when agencies are hesitant to expand into development, since it means diverting efforts from the creative process of designing elegant solutions. Having to manage development teams takes time and if something goes wrong, having to deal with this causes even more headache.


But, if you get the right outsourcing team, you will be able to extend your business services to include development, without losing any focus. An established and trustworthy outsourcing partner will have the optimum workflow that integrates seamlessly with yours, so you don’t have to chase two rabbits. You still maintain your vision and offer more value to your clients.


The legalities will be a nightmare to deal with


There may be many legal issues that may concern some agencies, namely intellectual properties, non-disclosure and employment arrangements. You are probably taking on a lot of projects at once and you don’t want to add more unnecessary work to your plate.


No fear! There are alternate solutions. Namely, going through a local liaison for off-shore development. Having correspondents on local soil is definitely a huge plus in terms of having trust in the outsourcing partner and dealing with legal matters. Usually, these companies clarify any legal questions you may have, with firm practices regarding NDAs and IP. Additionally, unlike overseas based outsourcing companies, you have access to dedicated staff locally who will be able to communicate with you if the development team is unavailable.


Why not give outsourcing a go for your agency? Contact us to find out how to partner with a reliable and knowledgeable outsourcing firm.


Understanding App Analytics Using Google Analytics and Other Tools

Mobile app development has been on a continuous growth path in Australia for the past years. It is estimated that, by 2017, the smartphone penetration rate will reach about 80% of the country’s population, while the spending for mobile ads will total an amount of $3.16 billion. (Source)

Having a mobile app for your business is an essential strategy every company owner should implement within their marketing process in order to increase the chance of becoming successful.

But how do you know if your mobile app is efficient? Does it manage to meet the demands of your marketing goals?

A quick overview of the importance of app analytics

According to a new study by the Economist Intelligence Unit, there is a strong relationship between earnings growth and the strategic use of data. In the process of adapting to a data-driven world, the study shows how 74% of executives expect the range and types of data they collect to expand in the next two years.

But what do you really want to know about your mobile app? You can certainly look at things such as the number of people that download your app, how much money you are making or even the opinion of other users regarding your app. However, this is just the tip of the iceberg. In order to have a full comprehension of how people are using your app you need more information.

Make sure you have an answer to the following questions:

  • how are people using your app?
  • when do they most need it?
  • where are they most likely to use it?
  • what type of audience is using the app?


Why is Google Analytics so efficient?

Google Analytics for mobile apps provides metrics to analyse your app performance. The most important advantage it has over other similar tools is that Google Analytics has been used as the first source of information and measurement by the majority of users starting with the end of June 2012. This is the date that marks the start of the first Google mobile app analytic tool.


How can Google Analytics influence the overall performance of your app?

The reports you receive from Google Analytics are organised in 4 different categories:

  • Acquisitions – allows you to know about who your new users are, with the possibility of tracking their location or how much in-app revenue they generated, for Android app users.
  • Mobile app audience – you can find out more about new and returning users, their country or language, the app version, etc.
  • Mobile app behaviour – you can use event tracking, get reports on speed, crashes and exceptions.
  • Mobile app conversion – you can set up goal, track the conversion of your objectives and see the goal flow.


What are the advantages of web vs mobile analytics?

The most important differences that set mobile analytics apart from web are represented by the possibility of capturing all offline actions with a more holistic understanding of in-app usage and behaviours.

In other words, mobile analytics are able to offer detailed insights regarding mobile user behaviors, engagements and purchases across different devices and locations, whereas web analytics can’t track consumers’ behaviors in apps and can’t get offline use metrics.


Other measuring tools that can help you boost your mobile app performance

Apart from Google Analytics, there are a great deal of other app analytics tools that can help you get all the information you need in order to boost the performance of your mobile app and ultimately your entire business.


Here are some of the most efficient tracking tools online:

  • Flurry Analytics – offers you the possibility of  using the “classic” dashboard or creating up to 10 custom dashboards for each app.
  • Apple App Analytics – works by having 3 key sets of data: app store data, sales data and usage data but the in-app analytics data is limited
  • Mixpanel – offers event-based analytics tools such as account creation, sharing, upgrade, purchase and so on.
  • Facebook Analytics for Apps – by using their own mobile analytics SDK, Facebook lets you track, events, funnels, cohorts, segments and integrations.


If you want to learn more about the power of app analytics and need professional assistance in attaining app growth, do not hesitate to contact us here. We can provide you with optimised solutions to cater to your every professional need.

A Guide To Web Hosting And Server Structure

Owning a website is no longer a complicated and overly expensive deal. Apart from the free CMS platforms such as Joomla and WordPress, you can always purchase a .com domain or a shared hosting account for less than $10 – and there you have it! Your website.

Of course, if you want to get your hands on a really good domain and really good hosting services, you may need to pull more than $10 out of your pocket. But when you think that this is an investment that can potentially boost your business profits, it is worth every penny.

What does web hosting mean?

Web hosting refers to the place where individuals or organisations store their websites. The thing with websites is that they need to be somewhere in order to be accessible. So think about web hosting as the apartment you are buying for your website to live in.

When you want to host a website you basically want to make it available to the public worldwide. So this apartment where your website lives is a server. The server exists physically somewhere in the world, but it makes your website accessible from anywhere on the globe.

There are different types of apartments that you can purchase for your website, depending on your needs and the size of the website: a shared condo, an individual suite, or its own penthouse.

Is web hosting an easy process?

The answer depends on your own understanding of running a website. In order to put up your website on the internet and share files such as HTML documents, videos and images, a server with high speed Internet connection will be needed.

But you do not need to get your head around the process. For an IT expert, the job is as easy as ABC.

What are the advantages of web hosting?

Depending on the type of web hosting you need, you can choose from a variety of packages:

Shared hosting – is a better option for anyone who is looking to find an initial space for launching a personal blog or business brochure website.

  • is the most affordable type of hosting you can find.
  • it is ideal for part time bloggers and for small businesses as well.


VPS hosting – if you have outgrown your shared hosting account this is the best choice you can make, since most websites that have more than 500 hits a day take this option.

  • it is particularly good for a medium sized e-commerce store or website
  • it is less expensive than a dedicated server.


Dedicated hostingthis is the ideal choice to make if you are setting up a large and complex e-commerce site or website. Dedicated hosting is the most powerful option to take when you need a secure place to handle the increasing demand. In general, websites that have more than 1000 hits per day choose this option.

  • it is particularly beneficial for large e-commerce sites.
  • it represents the fastest solution as you do not share any type of resources.

What is the difference between web hosting and a web server?

As opposed to hosting, a web server represents the computer on which the web pages of your website are stored (hosted).

Did you know: It is estimated that by the middle of 2016, the number of websites in the world will exceed 1 billion, after the first ever website was published on August 6, 1991 by British physicist Tim Berners-Lee in Switzerland.

More so, over 50% of websites today are hosted on either Apache or nginx, both being open source web servers. As of February of 2015, 39% of servers are being hosted on Apache and 29% on Microsoft. (>Source)


What are the essential features of a successful web hosting plan?


The bandwidth you are using will determine the speed of your website. In other words, if you a want a fast working website, make sure you know how to manage it correctly.

Here are some quick tips to help:

  • regularly check your bandwidth usage
  • decrease the resolution of videos and images
  • learn how to manage video ads
  • size photos appropriately

This part is really important for your website success. The larger the files, the slower the website will load. And you only have about 3 seconds for the website to load before visitors will leave. This can result in a very high bounce rate and very poor SEO results.

2. Programming services

The website hosting packages allow you to create web pages using programming languages such as: HTML, PHP, ASP as well as databases. Take into account these useful tips:

  • keep things simple using a clear, reusable code
  • there is no golden rule when it comes to the best practices in software development
  • test your work

3. Uptime

The percentage of time that a hosting server stays up or running is referred to as uptime.

Bonus Tip: 99.5% is an average of 3.5 hours downtime per month, while 99.9% represents an average of 40 minutes downtime per month.


If you want to learn more about the power of web hosting and server structure, do not hesitate to contact us here. We can provide you with optimised solutions to cater to your every professional need.

Wordpess maintenance

WordPress Bloggers have got a reason to smile with the news that WordPress 3.4.1 has been Released – Loopholes have been Worked Out! As expected, on 27 June 2012, WordPress published the release news of WordPress 3.4.1 version.

Goodwill of this CMS was such that its 3.4 version had witnessed 3 million downloads within just two weeks. However developers experienced certain bugs with this WordPress 3.4 version.

In Andrew Nacin’s words, “This maintenance release addresses 18 bugs with version 3.4”. You can download it from here.

This includes improved plugins or themes experience and even more compatibility with servers.

Furthermore Nacin informed, “Version 3.4.1 also fixes a few security issues and contains some security hardening.” As with the 3.4 version there was a loophole of information disclosure possibility and some problems in multisite installs.

As the bugs have been fixed, it is hoped that this bloggers’ paradise platform will keep on rocking. Its phenomenal popularity lies in its simplicity in web design and development experience, for which you need no knowledge on codes even. On the top of that, from the e-marketing perspective as well, it has got the SEO and SMO friendly features.

You can visit our wordpress page to make your online presence more powerful and up to date with our WordPress Web Design and Development services.