Tag: wordpress web designer

11 Ways to Make WordPress Faster

The need for speed

When it comes to your website‘s loading time, every second counts. The need for speed nowadays translates into every aspect of life, including the time spent browsing the web.

In fact:

  • A website’s loading time is a contributing factor to page abandonment. We now know that a user’s expectancy when it comes to waiting for a webpage to load is 2 seconds or less.
  • Faster loading time improves your website’s search engine ranking.
  • Your website loading faster can also increase your website’s conversion rate. Research shows that a 1 second delay in page response can result in a 7% reduction in conversions.

Identify speed bumps

Now, the next logical step towards fixing the problem with your website is identifying it by running a speed test.

Pingdom is a well-known and free tool that offers website monitoring services. Another great thing about this tool is that it has a user friendly interface, offers easy to follow summaries and it helps you to easily identify the existing issues with your website.

Make it faster

Once you’ve identified the issues it should be a little easier to fix the problem.

Keep it simple at the core

Think about your WordPress website like a body. If you want to strengthen the whole body you have to find ways to strengthen the core.

Now, what is the core of your website? Your website’s core would be: the hosting, themes and the plugins. Keeping these simple and uncluttered will help making it stronger, aka faster.

Choose a fast host

When it comes to choosing a server to host your website, you have to do your research. Reliable and fast hosting options aren’t always the cheap ones. The quality of the hosting service is definitely linked to how much you have paid for it.

Choose a clean theme

Choosing a theme can be overwhelming, especially with so many options to choose from. A solid framework and clean theme are going to help your website run faster. This way you won’t need excessive plugins, which will keep your website uncluttered.

Use caching plugins

W3 Total Caches is a plugin designed to improve your website’s user experience by increasing server performance. It can also help with loading speed by reducing download times and providing transparent content delivery network integration.

Only keep what you need

When it comes to using plugins for your website avoid installing non-essential ones. Every once in a while it’s best to do a check-up of the plugins you already have: keep the ones that work and get rid of the faulty ones.

Optimize images

An image optimizer will reduce the file size of an image while maintaining its quality. WP-Smushit is a free plugin that can do this automatically for you while also boosting your SEO.

Optimise the website homepage

Optimising your homepage contributes to a faster website loading time. The homepage is the page that needs to work faster, since it’s also the one that most users will be landing on.

A few quick ways to optimize it are:

  • Show excerpts instead of full posts;
  • Reduce the number of posts shown on the page;
  • Remove unnecessary widgets (you can include them in posts).

All in all, just keep it simple and minimalist – it will look better and load faster.

Optimise database

Database optimisation plugins are simple but effective clean-up tools for your website database; an automatic organiser. WordPress offers many options for database optimisation, such as: WP-Optimize andWP-DBManager.

Revisions control

Revision Control is a simple plugin that allows you to control the amount of post revisions stored. Less clutter means more storage space and faster loading time.

Image loading time

When a post contains lots of images it may take longer until they can all load. This plugin can help with this – it loads the images above the fold and as the reader scrolls down, the other images begin to load just before they come into view.

Storage space and security

CloudFare is a great tool that can not only increase the loading speed of your website, but can also offer the website its needed security. Along with W3 Total Cache plugin, they make a great combination that can drastically improve your website’s loading speed and security issues.

 

7 ways to increase conversion using your website design

Web design sydney melbourne

Conversion rate is the ability of turning your website visitors into customers. So, to increase your sales you must first increase your conversion rate. It’s the starting point and foundation of boosting your sales.

But how can you do that? Conversion rate optimization usually takes a lot of time. There are companies and agencies which are entirely dedicated to improving conversion on websites.

The simplest solution to boosting your conversion rates is to concentrate on giving your visitors what they want, and how they want it: concentrate on resolving the prospect’s problem, give a guarantee to eliminate the risk, build confidence, and develop a reason to do something now.

The good news is that there are many ways to increase conversion on your website so you can find the one that suits you best. In today’s article we narrowed down the search to 7 techniques.

1. Always have a compelling and powerful headline
The headline is the first contact people have with your page. It goes without saying that an interesting and powerful headline is the key to make them visit other pages on website. Make them curious and excited about what they are going to read!

The headline can be a question, a surprising claim, a did-you-know fact, or you can quote a statistic. Keep in mind that whatever you choose, it has to bring some kind of emotional response to the reader.

Plus, don’t make your headline longer than 20 words, because you might lose your readers. And more importantly, the headline should be so clear that if a child read it, they should understand it.

2. Build a connection
You can build a connection with your reader by using two simple strategies: storytelling and testimonials. When you are trying to build a connection with your people, go after their trust first. Testimonials reinforce people’s trust in your brand, while stories give them the feeling that they know your brand personally, so they can trust it.

It is proven that storytelling is a strong approach for reaching out to your reader on an emotional way. It is a way for them to see that you are not just someone who wants to take their money, but someone who worked hard to build the company and is now offering high quality products/services to their clients.

The second thing to build a connection with your reader is by adding testimonials to your website. Testimonials are a 3rd party proof about how you run your company and about how much you care about delivering the best to your customers.

Testimonials are not just simple things people say. You can include:

  • Case studies – The before and after case studies are very efficient to any reader.
  • Customer testimonials – People really read what other people are saying about you. So, use it to your advantage.
  • Third-party reviews – If someone or a famous magazine wrote something beneficial about you don’t be afraid to show it.
  • Results of studies and scientific tests – In case someone makes accusations about any of your product, you can get someone certified to run some tests, so you can prove the quality of your products to everyone.
  • Use photos and videos about your product – Photos and videos are usually very compelling to any audience. Utilize them to show your product.

3. Use simple words so people can understand what you are talking about
Always try to use simple words if you want your people to understand what you are talking about. Complicated business language does not attract people. Whoever will read your site, it is still a person, and simplicity and clarity work best towards making them understand your brand.

4. Make your call to action bigger and put it above the foldAccording to several studies, by having a bigger call to action button you can increase your conversion rate by 10% and up to 25%. It seems that the bigger your CTA button, the easier for people to click on it.

But even more important than the size of your CTA is its location. You should consider putting a CTA button above the fold. The ‘fold’ is the first thing people see when they land on you website, without scrolling.

5. No distraction
If you have too many things on your website design, people are going to find it hard to navigate on it. Plus, you want them to focus on a single action. In order to do that you should minimize or take off the things that are not significant or less important than conversion.

You can remove the sidebars and headers, the menu, any advertisements you might run on your website, and all the images that are not relevant to your goal. If you have less distractions on your page, people are more likely to engage in conversion.

6. A/B testing
A/B testing is a method that helps your website increase its conversion rate. This technique allows you to have two versions of your page, each one having a separate headline or a different graphic, different copy etc. So this testing software conducts 50% of people to page A and the other 50% to page B. Of course, both pages have a call to action button.

The winner is the page with more conversions, with more people who took action.

7. Make the buying process easy
The buying process on your website should be easy, end of story. Just a few clicks and done. Moreover, it should be available for everyone. It is not recommended to put too many fields in the purchase form, or to make people sign up to buy. Keep the buying process as simple as possible.

  • Tip: put some “Next steps” signs so they can know where they should click: Order -> Personal Information -> Delivery -> Send.
  • Bonus Tip: If possible, give users the possibility of free shipping. It is a powerful motivator.
  • Useful Tip: Do not give users too many options. When people are facing more options they usually get lost and eventually they choose nothing.

What you need to remember is that there is no perfect way for increasing your conversion rates on your website. You should constantly check new and old strategies and see which one suit your business best.

Questions You Should Ask Web Design and Development

More people than ever before are making use of the Internet, with more than two billion browsing the World Wide Web on a regular basis. With the number of web users growing at a phenomenal rate, it’s a good idea to provide web users with access to your company’s services on the move. Tablets, smartphones and other Internet-friendly devices can be used for online reading, communicating and shopping, so why not hire a web design and development professional to assist you in managing the project?

Getting Your Questions Answered

The way in which your website is designed will affect the overall user experience. A site that is easy to navigate will appeal to web users, whereas one that has flaws will not. To ensure you get the best click-through rate and have an edge over competitor sites, take the time to find a dependable company.

Prior to requesting quotes and testing out the agency’s solutions, ask the following web design and development questions:

  1. How Are the Services Priced? – Money isn’t everything, but when building an online empire you need to consider your financial constraints so that you don’t exceed the budget when focusing on other things, such as marketing, insurance, utilities, etc. If the company you work with offers a flat project price, make sure it corresponds to a clear agreement. Ask if there is a fee for additional features and shop around to ensure the project cost is reasonable.
  2. Are Results Measured Accurately? – Monitoring the progress of your online business is essential, because it allows you to focus on potential flaws and tweak things when necessary. A web design and development company ought to measure conversions and higher repeat traffic. If the results have been verified by clients and published, you can breathe a sigh of relief.
  3. Is the Track Record Clean? – Some companies may specialize in certain industries, which is why it’s best to find out what type of clients they have worked with and what results have been delivered. If they have ongoing relationships with clients and can prove their results with figures, this is a good sign.
  4. Does the Company Have Major Credentials and Qualifications? – Refrain from working with a company that has just started out because although every company has to start somewhere, you will need to entrust your business with professionals who are respected in the industry. Are they authorized? Have they been recognized for groundbreaking projects or special applications? Has their work been published in the media? Ask these questions to determine whether or not the main credentials and qualifications are on point.
  5. How is the Project Executed with Core Services? – For a company to be capable of handling your project from start to finish, the team of web designers and developers must have a particular set of skills. These skills should include copywriting, system integrations, mobile application development, search engine optimization and industry standard marketing techniques.
  6. Is There a ‘Go-To’ Person? – Ideally, a number of team members should be working on your project, but one in particular will keep you updated about its progress. The ‘Go-To’ person will edit, maintain and take accountability for the project’s success. Explore the communication process too, because receiving updates is key for ensuring a lucrative outcome.

In addition to asking the above questions when seeking out assistance from a trusted web design and development professional, it’s worth arranging a face-to-face meeting. This will give you the opportunity to see what the operation looks like. For turn-key ecommerce, Shopify and Magento web design solutions, turn to EBPearls – an agency skilled in mobile application development and online shopping.

Wordpess maintenance

WordPress Bloggers have got a reason to smile with the news that WordPress 3.4.1 has been Released – Loopholes have been Worked Out! As expected, on 27 June 2012, WordPress published the release news of WordPress 3.4.1 version.

Goodwill of this CMS was such that its 3.4 version had witnessed 3 million downloads within just two weeks. However developers experienced certain bugs with this WordPress 3.4 version.

In Andrew Nacin’s words, “This maintenance release addresses 18 bugs with version 3.4”. You can download it from here.

This includes improved plugins or themes experience and even more compatibility with servers.

Furthermore Nacin informed, “Version 3.4.1 also fixes a few security issues and contains some security hardening.” As with the 3.4 version there was a loophole of information disclosure possibility and some problems in multisite installs.

As the bugs have been fixed, it is hoped that this bloggers’ paradise platform will keep on rocking. Its phenomenal popularity lies in its simplicity in web design and development experience, for which you need no knowledge on codes even. On the top of that, from the e-marketing perspective as well, it has got the SEO and SMO friendly features.

You can visit our wordpress page to make your online presence more powerful and up to date with our WordPress Web Design and Development services.